Business owners are frequently being advised to engage on Twitter. You’ve heard the great things Twitter can do for your business. How loyal fans are going to increase your visibility and put you miles ahead of the competition.
But how true is it?
Some of you may find it hard to believe considering the number of Twitter users are much lower than the number of Facebook users. Others may even dispute that social platforms such as YouTube, Vine, Meerkat and Periscope would provide a bigger impact.
Businesses around the world are using Twitter to reach out to a bigger target audience. Time after time, Twitter has proven to be an excellent tool, especially in the sales and marketing world where revenue is the only thing people tend to see.
You may still be skeptical and I totally get it. This post is all about why Twitter is good for business. At the end of this post, you may even change your mind (you’ve been warned) about Twitter.
And if you do, hit us up at @markethubio and tell us all about it!
1. Connecting with your customers
Sending a potential customer a personal message after they’ve followed you is a great way to increase the trust and appreciation a customer has for your business. One other benefit is that you are able to listen to what your customers are saying.
This feedback is extremely valuable if you have plans to expand your business (or at least, improve the quality of it).
2. Spying on the competition
Connecting with your customers is just one part of the equation. Twitter also allows you to listen to customer feedback and complaints they may share publicly with your competitors.
Want to make Twitter marketing work for you? Collect this information in an Excel sheet and perform deep analysis with your team on a weekly or monthly basis for future product implementation.
Sure, listening and compiling data takes time but there are tools that you can use to reduce the time taken to complete the process; namely, Hootsuite and Mention.
3. FREE marketing
Simply take a minute and craft your 140 character pitch and with the click of a button, it can reach all of your followers who are online. Marketing cost is zero.
Yes — a big, fat zero.
You don’t have to pay to use Twitter and you don’t have to pay to tweet. Unless you are thinking of investing in Twitter advertising or some advance tools to make your life easier, cost of marketing on Twitter is zero.
4. Keeping customers updated
If you’re running a business, you definitely understand the importance of keeping your customers updated. Twitter is a great tool to keep them posted on the latest information, promotion and sales your business is having.
When you use Twitter, you can share valuable information with your customers at times that matter most; weekend sales, black Friday deals etc.
5. A new medium of communication
Did you know that Twitter can be used as a form of communication?
Sure, Twitter is a social media platform and it’s an excellent marketing tool as well. However, instead of using Twitter solely for marketing, you could also use it to communicate with your customers.
Brands such as GoDaddy and WPEngine have specific Twitter accounts for their support team. This is to provide close to real-time technical support to ensure that a great customer satisfaction level is constantly maintained.
6. Marketing using Twitter
Yes, Twitter is a great marketing tool. Don’t forget, tweets are indexed by Google and therefore, it’s also useful in terms of search engine optimization.
Twitter marketing allows you to reach your followers from around the world and alleviate the distance barrier. Influencers such as Rebekah Radice and Kim Garst are great examples when it comes to Twitter marketing done right. They not only use Twitter to promote their products and articles, they also use it to share valuable content from around the web.
7. Building a community
Aside from marketing and customer retention, Twitter can also be used to build a community. Two of the best examples are the Twitter chats organized by SEMrush and Buffer. Influencers within the niche are invited to participate in the discussion.
As a result of these Twitter chats, the opportunity to connect with customers increases dramatically while improving the chances of getting retweets and favorites on Twitter. These simple actions will easily increase the company’s visibility and the chance to acquire more customers. At the same time, the company would be able to understand the current needs and thoughts of the participants to further enhance their services or products.
8. Increase sales using Twitter
According to a survey done by Constant Contact, 60% of a brand’s followers are more likely to perform purchases or recommend products after following the brand on Twitter. To make things even juicier, 50% of the followers are actually more likely to buy or sign up for services from the brands they follow.
Now, take a moment to dive into the stats. 60% and 50% are huge numbers!
Being on Twitter isn’t just about being social, but it’s also increasing the opportunity to make more sales and grow your revenue. Statistics don’t lie and it’s been proven over and over again that Twitter is a great way to increase sales effectively.
And now, it’s your turn!
Are you using Twitter for business? I certainly hope you are! Twitter has long been a huge game changer in the social media (and online) marketing world. Plus, it’s never too late to start!